Across Europe, the number of professional beekeepers is steadily declining. In Central Europe alone, over 35% of honey bee colonies disappeared between 1985 and 2005¹. In countries like Ukraine, the loss reached over 10% in just one year². Analysts warn that if this continues at only –2% annually, the beekeeping equipment market will shrink by over €50 million within 5 years³.
A consumer-driven movement calling on citizens across Europe to take a stand against fake honey, support transparent labeling, and protect honest honey producers.
We work directly with EU institutions to eliminate fraudulent imports, close regulatory loopholes, and drive the policy changes needed to restore fairness to the honey sector.

Whether you’re a business, organization, or individual, your membership helps reverse the trend.
Together, we can protect pollinators, defend the honey market, and stabilize European food systems.
Choose a monthly or annual contribution and help fund the most ambitious honey market clean-up Europe has ever seen.
| Your Contribution Powers… | Real-World Impact |
|---|---|
| 🏛 EU-Level Advocacy | Stronger regulations, traceability, market transparency |
| 🧪 Fraud Detection | Independent lab testing to identify counterfeit imports |
| 📢 Public Engagement & Education | Campaigns that inform and empower consumers across Europe |
| 🌼 Pollinator Protection Policies | Science-backed strategies for bee health and sustainable farming |
| 👩🌾 Professional Beekeeper | Training, resilience programs, and fair market access |
Support bees. Protect real honey. Secure food systems.
1. Potts, S. G., et al. (2010). Declines of managed honey bees and beekeepers in Europe. Journal of Apicultural Research.2. FAOStat (2023), Ukraine honey bee colony data.3. Internal projection based on sustained –2% annual decline on €500M equipment market size, CAGR formula applied.4. MarketWatch Reports (2024), European apiculture equipment market value and growth forecast.5. European Court of Auditors Report (2020), Import and labelling loopholes in the EU honey market.6. IPBES (2016). Assessment Report on Pollinators, Pollination and Food Production.
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